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Karen's Jewelers
  • 1120 Oak Ridge Turnpike
    Oak Ridge, TN 37830
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  3. About 24 Karat Rose

About 24 Karat Rose

Learn About the brand

The 24 Karat Rose Co. began as a subsidiary of Greffin Jewelers in Minneapolis, MN. Greffin Jewelers was well known in the Twin Cities for its custom design jewelery and extraordinary customer service since it opened in 1974. In 1994, Greffin Jewelers first offered the gold dipped rose to its customers at Mothers Day. With professionally designed marketing and upscale packaging, the roses were an instant hit! <br> <br>Within two years, Greffin Jewelers was selling 1,000 gold and lacquered roses a year and making double the profit on roses as compared to what it was making on loose diamonds. Not only was profit being made, but 1,000 new male customers were being drawn through the doors of Greffin Jewelers which resulted in many high ticket sales being made. Forty percent of these new purchasers became long term customers. With this level of success, Greg Greffin, the owner of Greffin Jewelers, decided to offer the roses and his marketing package to other jewelers nationwide and created 24 Karat Rose Co. <br> <br>Today, the 24 Karat Rose Co. serves over 1,200 retail jewelers that offer the roses to their customers. Underlying the success of the gold dipped and lacquered rose is the fact that men will always show their commitment by giving a rose to the woman they love.

24 Karat Rose

Shop 24 Karat Rose

Karen's Jewelers is an Authorized 24 Karat Rose Retailer

Come in to try on anything from the 24 Karat Rose collection.

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  • Allison Kaufman
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  • Carla
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  • Convertible by LeStage
  • Makur
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  • Phillip Gavriel
  • Scott Kay
  • Triton
  • True Romance
  • Karen's Custom Creations
  • Royal Chain
  • Imperial
  • Fana
  • Victorinox
  • Michou
About the Store
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Monday:Closed
Tuesday:10:00am - 5:00pm
Wed - Fri:10:00am - 5:30pm
Saturday:10:00am - 4:00pm
Sunday:Closed
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